As far as brand marketing is concerned in Nigeria, no single celebrity has been able to fully maximize their brand like Mr. Endowed.
After a series of TV commercials he came out with the koko water idea, then with his collaboration came koko mansion. Well at this point the rumors which started some time ago and made real by his Music videos is about to become a reality. Word on the wire is that D'banj will launch KOKO MOBILE in collaboration with Globacom Nigeria Ltd.
I guess we have to keep our fingers crossed.
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