JayZ receiving the Platinum Sale recognition from the RIAA |
Talk about changing the rules!
once in a while individuals come along that change the rules and rewrite them. By now we all know Jay cut a deal with samsung to distribute 1million free copies of his new album Magna Carta Holy Grail, but at the point of the deal there was the controversy of RIAA certification which required at least a million units to be sold through conventional means (music stores etc) for the platinum certification to be confirmed. The unconventional approach of selling your album to a corporate entity is not necessarily new but was first successfully exploited by Jay on a global scale. Thanks to this feat the RIAA has been forced to rewrite their rules on record sale certifications.~ NICE!