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Tuesday, January 27, 2009

whats your brand definition?







what do these three logos have in common?

These three logos represent about the world's best 'people' brands: Barack Obama [44](US president), Tigerwood [30](world class golfer) & Lewis Hamilton[23] (formula1 champion) respectively. Ever wondered what they have so much in common apart from a mutual respect for each other, these men a re young, intelligent, focus driven, very optimistic goal getters and they are black.
You probably have it on your mind right now that well they had everything going for them as kids (the right enviroment, wealth blah blah), not true.
A wiseman once said that "we are a 'sum total 'of all the decisions we have made in life" I have never heard anything truer... This men indeed have become the brands they are , not by accident but as a result of a strong believe in themselves, discipline and often going against the tide (lewis: 1st black formula one champ last season, Barack: 1st black US president, tiger:golf number one ).
In an attempt to make sense of our lives, it is always the wise thing to understand & develop our strengths and play down our weaknesses. If i'm still not makin any sense then maybe you should explain how it is that a 30year old black golfer has his signature on a piece of plastic card or a shoe and in return gets paid over $100,000,000. Its called branding.

so what exactly do you love doing so much that you could do for free and later get paid millions for? I bet you alone can answer that, but the truth is world class people brands aint local, they are global in their thinking. so if its dancing, you can dance so well and get bookings internationally plus you also get paid for doing what you love.
so what's your brand definition?

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