aPPLe wANts YouR dAsHboArd-- CARPLAY

its not enough that apple owns my mobile(iphone5) and work life (MAC) they would like to own my dashboard too apparently. Apple launched car play, at the Geneva International Motor Show, pretty much an extra dashboard in your car that gives you access to maps, Siri, phone calls etc. while you drive. Ferrari, Volvo and Mercedes Benz get the first chance to roll out Apple Carplay. I wonder if this would become an indispensable auto companion.
--@gozzim