I am hardly ever swayed by media hypes, especially because being a media strategist, I have come to understand how the news is made. but i would like to share a very interesting fact about this Oscar selfie seen above. For starters even though at the time it all seemed spontaneous, this selfie wasn't entirely unplanned.
if you look closely at the picture, you would notice the white samsung galaxy phone. Samsung paid a whooping $20million as part of sponsorship costs for ads to run at breaks during broadcast of the Academy Awards. As part of the deal Samsung and its ad agencies negotiated to have the phone incorporate into the show.
Further more in the weeks leading up to the Oscars some samsung executives trained Ellen DeGeneres on how to go about taking selfies at the show. But as it turns our Samsung received a lot more mileage from Ellen hosting the show than actually running ads.
if you look closely at the picture, you would notice the white samsung galaxy phone. Samsung paid a whooping $20million as part of sponsorship costs for ads to run at breaks during broadcast of the Academy Awards. As part of the deal Samsung and its ad agencies negotiated to have the phone incorporate into the show.
Further more in the weeks leading up to the Oscars some samsung executives trained Ellen DeGeneres on how to go about taking selfies at the show. But as it turns our Samsung received a lot more mileage from Ellen hosting the show than actually running ads.
The picture above is undoubtedly the most valuable and most popular self of all time. who says 'Advertainment' doesn't give more mileage.
-- @gozzim
primary source wsj.com
-- @gozzim
primary source wsj.com
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